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Our Approach
AYA Consulting Firm® embodies our mission and vision through a focus on creating conditions for impact, through organizational strategy, implementation and human-centered approaches, equipping institutions, organizations and leaders with the tools and strategies to reimagine and reshape systems for lasting impact and results. Through organizational strategy, leadership development, coaching, human-centered design, and a shared commitment to our humanity, we create the conditions for meaningful change by becoming a strategic partner.
At Aya, we specialize in implementation, execution translation and alignment to support organizations not only in strategy or theoretical frameworks but in praxis and deep partnership and what we do differently is that we don’t only advise; we partner directly with leadership teams to translate strategy into clear priorities, aligned decision-making, and functional operating rhythms.
We bring strategies to life. And have been a strategic partner to organizations, government agencies, foundations and non-profits domestically and globally, resulting in stronger alignment, faster and clearer decisions, and measurable progress on the priorities that matter most for our clients across industries.
We work globally, having partnered with organizations and clients in the US, Bangladesh, Kenya, Tanzania, and South Africa, including the University of Chicago, Congressional Hunger Center, Congressional Black Caucus, WISER International, The Walker School, City of Minneapolis, City of Rocky Mount, Conservation Trust of NC, MiracleFeet, Common Cause, Nurturing Minds, LynLake Centers for Wellbeing, Pine Gate Renewables, Junior League, and many more.
At Aya Consulting Firm we are committed to building the capacity of individuals, teams, and organizations to achieve lasting results and impact.
Visit our Services page to learn more about how we partner.
Founder & CEO, AYA Consulting Firm®️
Maaso Moten, M.S.Ed
Maaso Moten (formerly Maaso Kalema) a strategist, executive coach, and systems leader who helps organizations turn vision into meaningful, measurable impact. Her work sits at the intersection of organizational development, leadership strategy, equity, and systems transformation, supporting both public and private sector organizations in building stronger teams, healthier systems, and sustainable change.
Grounded in a deep commitment to equity, justice, and holistic leadership, Maaso has worked with organizations across the United States and internationally, including in South Africa, Bangladesh, and Kenya. Deeply rooted in her faith, this guidance is central to her work in creating solutions that foster equity, justice, and sustainable change across global systems and institutions. She specializes in helping mission-driven organizations align strategy, culture, and implementation in ways that strengthen both organizational performance and community impact. Known for guiding leaders through complex change, she designs and facilitates strategies that move organizations from intention to execution.
Maaso earned a Bachelor of Science in Environmental Science and Political Science from the University of Minnesota Twin Cities, where her studies focused on the social impact of STEM and public systems. She later earned a Master of Science in Education Studies from Johns Hopkins University, deepening her expertise in organizational strategy, research, and systems thinking.
Throughout her career, Maaso has led initiatives focused on educational equity, leadership development, and community transformation. In Minnesota, she partnered with organizations including the City of Minneapolis, Children's Defense Fund, and the NAACP to address disparities through strategic programming, policy development, and community-centered initiatives. She later conducted research on social change movements, reconciliation and policy at the University of Cape Town.
In North Carolina, Maaso advanced STEM access and educational strategy at both the district and school levels, earning recognition as Teacher of the Year. She also contributed to statewide strategic initiatives through her work with the North Carolina Department of Natural and Cultural Resources, where she developed research-based exhibits, curriculum resources, and cross-sector partnerships focused on education and cultural preservation.
A certified Professional Executive Coach with expertise in diversity, equity, and inclusion, Maaso brings a rare combination of strategic insight, facilitation, and leadership development to her work. She has served on multiple boards and advisory committees, including the National Diversity Committee for the New Leaders Council and the Standards and Evaluation Committee for the Down East Partnership for Children. In 2022, she was recognized by the Triangle Business Journal as a 40 Under 40 honoree for her leadership and contributions to organizational and social impact.
Our Services
We provide equity-driven consulting and solutions in organizational strategy, transformation, and human-centered design to help organizations achieve sustainable impact.